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The web page states the following, "NBA PHOTO AND VIDEO OF THE DAY." We saw that the web site said " Today might be funnier than yesterday." It also said " Bandwagon players of the day LeBron James 29 pts, 10 rebs, 3 assts and 2 stls. and Dwyane Wade 28 pts, 9 rebs and 4 assts. Miamis Big Three combined for 73 points as the Heat won their third straight over the Knicks this season, 93-85, at Madison Square Garden. Led the Heat with 29 points and 10 rebounds, Dwyane Wade. Added 28 points and Chris Bosh. Posted 16 points and 14 boards. Ndash; Heat coach Erik Spoelstra." The header had basketball as the highest ranking optimized keyword. This keyword is followed by nba, Los Angeles Lakers, and Jameer Nelson which isn't as urgent as basketball. The other words nbaphotoandvideooftheday.tumblr.com uses is Jannero Pargo.