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The web page states the following, "We are dedicated to finding the Easter Eggs in movies." We saw that the web site said " Those hidden salutes to other movies." It also said "those moments when the director just couldnt resist stepping in front of the camera for a few seconds. the inside jokes that you dont realize are there. This scene comes just a few minutes into Oliver Stones Talk Radio. Look closely at cover of Playboy, it promotes an interview withOliver Stone." The header had Movies as the highest ranking optimized keyword. This keyword is followed by Film, movie easter eggs, and Looney Tunes which isn't as urgent as Movies. The other words movieeastereggs.tumblr.com uses is Critters.