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The web page states the following, "Election Day is only a week away." We saw that the web site said " I encourage everyone to vote on November 6th; to vote Republican; and to vote for me - Mike Fricilone - for Will County Board District 7." It also said " My name is Mike Fricilone and I am a Candidate for Will County Board District 7. District 7 includes Homer Glen, the eastern portion of Lockport and Precinct 2 in New Lenox. I graduated from Knox College in Galesburg and I am Vice President of Midwest Office Interiors in Woodridge, IL." The header had Mike Fricilone as the highest ranking optimized keyword. This keyword is followed by Will County Board, Republican, and Illinois which isn't as urgent as Mike Fricilone. The other words mikefricilone.tumblr.com uses is Will County.