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The web page states the following, "Man 101 The Brutally Honest FTM Guide." We saw that the web site said " Hum low while leaning your head back." It also said " Hum the scales from a normal tone. Hum the scales at a lower tone. Hum the scales again, lower. Dont strain yourself, know your limits. You can also try just singing the scales with aas or oos, going as low as you can. Repeat this several times a day, maybe alone so you dont scare anyone. Lean your head back until you feel a light stretch in your neck tendons." The header had ftm as the highest ranking optimized keyword. This keyword is followed by transgender, trans man, and voice training which isn't as urgent as ftm. The other words man101.tumblr.com uses is transgender male.