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The web page states the following, "Today in Fat Hysteria - Continued." We saw that the web site said " I normally dont care for Jamie Oliver but think his campaign to get people eating healthier food has merit, even if it is sprinkled with self-interest in selling his television shows and cook books." It also said " Today Melissa from Shakesville took issue with Olivers latest series where he attempts to get a mother to feed her child something healthy, instead he finds her serving cheese covered chips for dinner. The problem with this statement is that the child that Jamie Oliver is t." The header had shakesville as the highest ranking optimized keyword. This keyword is followed by dickwolves, melissa mcewan, and Shakesville which isn't as urgent as shakesville. The other words lolshakesville.tumblr.com uses is Melissa Mcewan.