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The web page states the following, "Just Listed - Lofts and Condos in Downtown Los Angeles For Sale." We saw that the web site said " Just Listed Lofts and Condos in Downtown Los Angeles For Sale." It also said " New listings for Downtown homes give potential buyers a chance to see what the market is today. The best deals go quickly, so new listings often provide the best chance of success in finding an amazing loft at a great price. Be among the first to see the NEW LOFTS Coming Soon. Lofts and Condos in Downtown Los Angeles For Sale." The header had downtown los angeles as the highest ranking optimized keyword. This keyword is followed by for sale, condos, and rentals which isn't as urgent as downtown los angeles. The other words loftla.tumblr.com uses is la.