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The web page states the following, "The little Merlin things that everyone loves! Sort by seriesseason Merlin s1." We saw that the web site said " Merlinthings Twitter Alert when new lmt is posted! On 31 December 2014 142pm." It also said " On 22 May 2013 1124pm. On 3 March 2013 307pm. On 6 February 2013 201pm. Im sorry this took me so long. The Curse of Cornelius Sigan. Beauty and the Beast part 1. The Lady of the Lake. The tears of uther pendragon. On 1 July 2012 719pm. On 11 March 2012 855pm. They are just so adorable!." The header had gif as the highest ranking optimized keyword. This keyword is followed by Merlin, Colin Morgan, and Bradley James which isn't as urgent as gif. The other words littlemerlinthings.tumblr.com uses is littlemerlinthings.