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The web page states the following, "A unique and ever-changing alternative walking tour of the city." We saw that the web site said " Walk this Way - Tour Dates." It also said " Were delighted to finally announce 2 end of year Le Cool Experiences. Sign up now! Since its launch in May 2011, the Le Cool Experience. Has become the most acclaimed walking tour in the city. It celebrates living culture meeting people, encountering ideas and considering the glue that binds a city in a moment in time." The header had le cool Dublin as the highest ranking optimized keyword. This keyword is followed by Dublin, Tour Guide, and Culture Vulture which isn't as urgent as le cool Dublin. The other words lecoolwalkdublin.tumblr.com uses is Travel Addicts.