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The web page states the following, "Last Tree exists only as a trigger." We saw that the web site said " An attempt to create awareness of what would undoubtedly, should it happen, become the worlds most famous tree, the last tree on earth." It also said " Begun in 2011, Last Tree is an ongoing art project by Tony Plant. Paintings, made to travel, passed from hand to hand, to gather personal responses and stories of our interactions with landscape. Thanks for taking the time, all the best to you and yours, t x. 3rd year of painting trees at Leopallooza, 2013, 12, 11." The header had tony plant as the highest ranking optimized keyword. This keyword is followed by last tree on earth, last tree, and trees nicholls which isn't as urgent as tony plant. The other words lasttree.tumblr.com uses is leopallooza.