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The web page states the following, "Young writers of Australia - join my Facebook group! This is a group for young freelance writers, or simply those who are new to writing, to ask questions, crowdsource information, etc." We saw that the web site said " Whether its a question about where to pitch a piece, or how much a publication pays, or if youre looking for someone to talk to for a piece, this group covers it all! Tuesday, March 8th, 2016." It also said " My Top 5 Long Reads of 2015. An Unbelievable Story of . Lawrence Wright for The New Yorker." The header had life as the highest ranking optimized keyword. This keyword is followed by fashion, fatshion, and plus size which isn't as urgent as life. The other words lasso.tumblr.com uses is effyourbeautystandards.