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The web page states the following, "A safe place for all your kingdom hearts secrets! Simply submit a photo or text post with your super special kingdom hearts secret." We saw that the web site said " but remember guys, this blog is entirely submission based, so without your help submissions this blog will disappear!." The header had submission as the highest ranking optimized keyword. This keyword is followed by secret, kingdom hearts, and KH which isn't as urgent as submission. The other words kingdomheartssecrets.tumblr.com uses is sora.