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The web page states the following, "A quest to find the Keep Calm poster on the Web." We saw that the web site said " There are so many different Keep Calm and Carry On Poster now that have been styled after the famous first from England." It also said " So i decided I wanted to try and bring them all and one place. lets see just how many are out there. If your interested you at also check out my personal blog at - http sewrandom. Thanks for keeping those submissions coming! The last three posts came from Somersaulting Through Life." The header had keepcalm as the highest ranking optimized keyword. This keyword is followed by poster, jane austen, and submission which isn't as urgent as keepcalm. The other words keepcalmanddowhat.tumblr.com uses is play.