PARSED CONTENT

The web page states the following, "A blog just about Kiwanis by Alan Arbuckle." We saw that the web site said " The views in this blog are mine, alone, and do not represent the views of any other entity." It also said " Is Club Culture More Important Than Strategy? Ldquo;It can be tempting to over-emphasise the focus on strategy whilst inadvertently underplaying the power of culture. I would argue that culture is in fact more important than strategy. Culture is all about the psychology, actions and beliefs of a group of people. This compares to 25 of Lions." The header had key club as the highest ranking optimized keyword. This keyword is followed by kiwanis, cki, and KidsNeedKiwanis which isn't as urgent as key club. The other words just-kiwanis.tumblr.com uses is Kiwanis.