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The web page states the following, "The 2017 Ivey Awards will be held on Monday, September 18 730pm." We saw that the web site said " Opening and Closing Productions - 02202017 through 02272017." It also said " Welcome to our weekly posts concerning which performances are opening this week and which will be ending. Check in every Sunday to see the latest and greatest of shows that you will not want to miss out on! As always, check out the Ivey Awards Facebook page and Twitter feed for more information and discussions on all things Twin Cities theater." The header had minneapolis as the highest ranking optimized keyword. This keyword is followed by stage, twincities, and theater which isn't as urgent as minneapolis. The other words iveyawards.tumblr.com uses is stpaul.