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The web page states the following, "Then why is it so hard? Im a long-time improviser, coach, director and teacher in New York City." We saw that the web site said " I like improv and try to make it fun and magical." It also said " Seriously, dont respond to your partners idea with Eh, I dont like this. Even just saying Meow meow meow would be better. Years later, I think it would be hilarious if the second line of an improv scene was Meow meow meow. By the time this happens, whenever it comes, you have given so much of yours." The header had improv as the highest ranking optimized keyword. This keyword is followed by improvisation, comedy, and quote which isn't as urgent as improv. The other words improv-is-easy.tumblr.com uses is Kelly Buttermore.