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The web page states the following, "Typographic ligatures used to improve the appearance of type are usually character pairs or triplets that have features that tend to overlap when used together." We saw that the web site said " The ligature creates a smoother transition or connection between characters by connecting." It also said " Typographic ligatures used to improve the appearance of type are usually character pairs or triplets that have features that tend to overlap when used together. The ligature creates a smoother transition or connection between characters by connecting." The header had type as the highest ranking optimized keyword. This keyword is followed by iloveligatures, design, and lettering which isn't as urgent as type. The other words iloveligatures.tumblr.com uses is inspiration.