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The web page states the following, "Ichiruki 2012 project official tumblr! Calendar 2013 Heads up! Just a quick entry to announce Calendar 2013 is cancelled." We saw that the web site said " For various reasons but mainly because both admins areare gonna be very busy this year and we have other projects as well this group related so we decided to prioritize those." It also said " Well contact the artists privately shortly! And groupfic is still a go! Have a nice day yall 3. Back to Basics contest WINNERS. Check the details following the link!." The header had ichiruki as the highest ranking optimized keyword. This keyword is followed by september, calendar 2012, and psa which isn't as urgent as ichiruki. The other words ichiruki-club.tumblr.com uses is contest.