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The web page states the following, "IBS Electronics was established in 1980 in Southern California." We saw that the web site said " IBS Electronics is an ISO 9001 2000 certified authorized franchise distributor and a global leader in the delivery of innovative electronic components and logistic solutions." It also said " All you wanted to know about Electronics components and you were afraid to ask? IRobot contractors they buy the Ekectronics components from IIBSElectronics to build their most expensive unit ." The header had ekectronics as the highest ranking optimized keyword. This keyword is followed by roomba980, roomba, and ibselectronics which isn't as urgent as ekectronics. The other words ibselectronics.tumblr.com uses is robot980.