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The web page states the following, "Great food and absolutely fabulous fashion inspiration! Yum yum pizza in Rome! It was gooood." We saw that the web site said "food foodporn pizza rome romanholiday ilovefood italy italiankitchen at trattoria vechia Rome." It also said " Fantastic diner in Rome- La dolce vita! Ilovefood foodporn food italy pasta gnocchi seafood rome romanholiday ladolcevita at Trattoria Vecchia Roma. Big breaky made by Mr. ilovefood food breakfast foodporn eggs englishbreakfast yumyum." The header had foodporn as the highest ranking optimized keyword. This keyword is followed by food, ilovefood, and yumyum which isn't as urgent as foodporn. The other words i-love-fashion-food.tumblr.com uses is sweets.