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The web page states the following, "Have a question about HIVAIDS policy? HIV Action Nebraska is a resource for people concerned about stopping HIV with local, state and national public policy actions." We saw that the web site said " This site is maintained by Nebraska AIDS Project." It also said " 1200 pm - Mon, Feb 27, 2012. Small Victories of LB 891. LB 891 has been successfully voted out of committee. And guess what? All 7 committee members voted FOR the bill Check out the Committee Statement. Remember when we said we would need your help shortly? Think LB 891 should be approved!." The header had HIV as the highest ranking optimized keyword. This keyword is followed by AIDS, Milton Hershey School, and Ryan White which isn't as urgent as HIV. The other words hivactionne.tumblr.com uses is Stigma.