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The web page states the following, "Were so cool were not even on facebook." We saw that the web site said " No Justice, No Peace 4." It also said " It was only a matter of time be for the national spotlight was shined on just how racist the police in my city can be. While my local squad has been focused on busting the school-to-prison-pipeline. The police are targeting black communities and black bike riders as a precursor to making advanced searches, in a strange twist on stop and frisk. Nearly 80 of all ticketed in the city for bike infractions were black, and 60 of enfor." The header had tampa as the highest ranking optimized keyword. This keyword is followed by st. pete, hipster, and lena dunham which isn't as urgent as tampa. The other words hipstertampa.tumblr.com uses is creative loafing.