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The web page states the following, "Your A source for young Hollywood, plus a few alumni." We saw that the web site said " Created by celebrity and entertainment writer, Jennifer McKenzie ImJeej." It also said " 14 days to go until the release of Taylor Swifts latest album, Red! Not that Im counting or anything. She released the whole list of songs on Good Morning America and here they are! 1 State Of Grace. The New Normal is filled with Glee. Remember back when Glee first started and it was hilariously politically incorrect? Even though Im a wimp ." The header had Taylor Swift as the highest ranking optimized keyword. This keyword is followed by Red, 2012 premieres, and 2012 premiere dates which isn't as urgent as Taylor Swift. The other words highschoolhollywood.tumblr.com uses is Fall TV Line Up.