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The web page states the following, "Hey, fellow Lit enthusiasts D." We saw that the web site said " Sorry that I havent been posting for a while- I promise that for now on, it will be regular! The point is; I want to know YOUR favorite Jess moment." It also said " So many people have so many different favorites. Im curious! So, whats yours? Posted 7 years ago. I wanted to ask you to affiliate with me? Posted 7 years ago." The header had Jess Mariano as the highest ranking optimized keyword. This keyword is followed by Gilmore Girls, Rory Gilmore, and Jimmy Mariano which isn't as urgent as Jess Mariano. The other words fyjessmariano.tumblr.com uses is Luke Danes.