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The web page states the following, "Mozzarella sticks are a gift from the heavens." We saw that the web site said " So they arent exactly mozzarella, but I thought some of you might benefit from this! Posted 1 year ago." It also said " Sorry friends, my internet connection for the past few days has been p00p. My mom made homemade mozza sticks and she decided to put them on a paper towel while they were hot and all the cheese stuck to the paper and i ate them through my tears. ive been a fan for a while. Props to your mom for homemade mozza sticks." The header had foodporn as the highest ranking optimized keyword. This keyword is followed by cheese, mozza sticks, and mozzarella sticks which isn't as urgent as foodporn. The other words fyeahmozzarellasticks.tumblr.com uses is cheese sticks.