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The web page states the following, "Women are fertile for an average of 40 years." We saw that the web site said " They have their period every 28 days." It also said " That makes a total of 521 times. Women bleed for an average of 5 days. That makes a total of 2607 days. Again, women bleed for 7 years. On average a woman loses about 150ml. Of blood during every period. Of blood in their life. An average man has 6 liters. It takes the blood of 65 men. To measure up to one womans blood loss. This this is pretty awesome analysis." The header had menstruation as the highest ranking optimized keyword. This keyword is followed by periods, bloody shorts, and tampon which isn't as urgent as menstruation. The other words fuckyeahmenstruation.tumblr.com uses is adolescence.