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The web page states the following, "If you dont love it, leave it." We saw that the web site said " Submit a post to FYH." It also said " Linebacker Jeff Tarpinian, a rookie undrafted free agent, made the New England Patriots roster. Nine rookies from Iowa made NFL squads. They are Donahue, Reisner, Sash, Vandervelde, Tarpinian, and draftees Christian Ballard, Adrian Clayborn, Karl Klug and Ricky Stanzi. Mdash; Mike Hlas - A lot of ex-Hawkeyes make NFL teams. Tampa Bay gets an extra bonus of the presence Adrian Clayborns personal interpreter, Ace. Whoa, thats pretty big news." The header had Iowa Hawkeyes as the highest ranking optimized keyword. This keyword is followed by NFL, iowa hawkeyes, and football which isn't as urgent as Iowa Hawkeyes. The other words fuckyeahhawkeyes.tumblr.com uses is draft.