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The web page states the following, "Street Style Milan Fashion Week Fall 15." We saw that the web site said " The best shoes arent always on the runway, as street-style fans can tell you." It also said " Sometimes, the most stylish steps occur outside the shows the fashionable peacocks a mix of editors, bloggers and burgeoning style talent try on and translate the latest trends, often with unexpected twists. But this is Milan, after all, and glamour is at an all-city high, which means tiered polka-dot dresses with matching chunky h." The header had Shoes as the highest ranking optimized keyword. This keyword is followed by Footwear, Fashion, and FFANY which isn't as urgent as Shoes. The other words footwearnews.tumblr.com uses is Trend.