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The web page states the following, "Whats an unconference? Unconferences create a much lower barrier to entry for would-be speakers." We saw that the web site said " There is no vetting process no required qualifications." It also said " Speakers dont even have to prepare for the event in advance they can give a talk on the fly. And this is a great thing for conferences. Other good sources of speakers are local clubs and associations, or Meetup groups. The all-permeating social media is an invaluable tool in reaching beyond these more obvious hubs, as the people in your network." The header had startup as the highest ranking optimized keyword. This keyword is followed by design, tech, and feathr which isn't as urgent as startup. The other words feathrapp.tumblr.com uses is office.