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The web page states the following, "Valuable Mens Floral Shorts Style Tips." We saw that the web site said " Wear floral print shorts that are really creative! Why Floral Printed Mens Shorts Are A YAY? List of Top Picks." It also said " If you havent been living under a rock for atleast the past few decades, youd be in the know. FLORAL AND TRIBAL PRINTED MENS SHORTS ARE AN ABSOLUTE MUST! Vibrant patterns that are artsy are in because they are not boring. Out with the overly bland and overly hyped mens apparel, especially during summer." The header had mensfashion as the highest ranking optimized keyword. This keyword is followed by luxury, fashion, and mensstyle which isn't as urgent as mensfashion. The other words essdogg.tumblr.com uses is gentlemen.