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The web page states the following, "This blog is a tribute to Dark Beers, the darker the better." We saw that the web site said " Porters, Stouts, and Dark Ales." It also said " Its purpose is to log as many of the Dark beers out there with an SRM of 25 or greater. You can also visit the DRINK IPA tumblr to get your IPA fix. Baird Beer - Kurofune Porter. Almost smells like an imperial stout, intense raisin. The taste is much more mellow and balanced. Smooth roast and coco, with a hint of sweetness and bitterness." The header had Dark Beer as the highest ranking optimized keyword. This keyword is followed by beer, craft beer, and Beer Review which isn't as urgent as Dark Beer. The other words drinkdarkbeer.tumblr.com uses is Beer.