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The web page states the following, "Equinox head honcho DJ Scientist on his imprints history, label management and the big five-o." We saw that the web site said " One such character who, for meagre material returns, puts his whole life behind his passion is Günter Stöppel, aka DJ Scientist." It also said " Head honcho of Berlin-via-Munich imprint Equinox Records. Following his musical instincts and artistic vision, he has helped the label build an international reputation of amalgamating outstanding urban electronic music with exceptional artwork. I think I am ." The header had Freebie Alert as the highest ranking optimized keyword. This keyword is followed by Melodiesinfonie, Empt, and Makoto which isn't as urgent as Freebie Alert. The other words dopesound.tumblr.com uses is Tunes.