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The web page states the following, "Derrick Rose Derrick Rose Derrick Rose Derrick Ros." We saw that the web site said " 4 years ago from derrickmartellrose originally from flannelsallsummer." It also said " 4 years ago from derrickmartellrose. Chicago Bulls guard Derrick Rose is the youngest Most Valuable Player award-winner in the history of the NBA. The 22-year-old Rose was officially announced as MVP on Tuesday after leading the Bulls to a 62-20 record and No. 1 seed in the playoffs. Rose will be honored before Wednesdays Game 2 against the Atlanta Hawks at the United Center." The header had rose as the highest ranking optimized keyword. This keyword is followed by kia, nba, and nba playoffs which isn't as urgent as rose. The other words derrickrosechicagobulls.tumblr.com uses is Derrick Rose.