PARSED CONTENT

The web page states the following, "Dear Kavalier is an indie rock outfit from Hickory, NC." We saw that the web site said " Tbt The time my first band, Easily Amused, was featured in the high school newspaper." It also said " As a last minute addition, I will be playing tomorrow night in Columbia. Hanging out in the studio with Daddy. Come get your official Dear Kav swag for a special online price that includes a free download of the record! Dearkavalier. Photo from last night courtesy of danatherobot." The header had swag as the highest ranking optimized keyword. This keyword is followed by emo, isinglikeagirl, and cola which isn't as urgent as swag. The other words dearkavalier.tumblr.com uses is columbia.