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The web page states the following, "Elegant and understated, effortlessly chic, Daniela Corte elevates Boston style to a higher level." We saw that the web site said " First day of our Sample Sale - Let the treasure hunting begin! Daniela Corte Sample Sale Starts THIS Friday! As weve just recently rolled out our SS 2012 and Resort Collections, bursting with full spectrum of colors you name it, we have it all from whites in silks and pinks in delicate laces to navys in jerseys and wild green custom prints for the Sports Illustrated-approved bathing suits! Believe me,." The header had chic workout gear as the highest ranking optimized keyword. This keyword is followed by daniela corte, fashionista.com, and fashion merry go around which isn't as urgent as chic workout gear. The other words danielacorte.tumblr.com uses is christian dior.