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The web page states the following, "This blog gathers documentation from a community build in Brigus, Newfoundland, assisted by Ryerson University architecture students." We saw that the web site said " The intensive two week designbuild program will rehabilitate a portion of the Lighthouse Trail." It also said " The project is presented by ERA Architects and the Centre for Urban Growth Renewal CUG R, with generous financial support from TD Canada Trust. Culture of Outports Program Director. The Lookout - Brigus Community Build 2012. Founded as an English Co." The header had Brigus as the highest ranking optimized keyword. This keyword is followed by Tricia, June 20, and Fishing Outports which isn't as urgent as Brigus. The other words cultureofoutports2012.tumblr.com uses is Newfoundland.