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The web page states the following, "CoolinAustins SX Shortlist Free Party Highlights for Saturday, March 17." We saw that the web site said " Heres our roundup of todays best free parties! Hit us up on Twitter." It also said " For even more updates from the field. Have fun out there! Shout-out to the cool folks at Festival Saviors. Mdash; check them out for some more hot party tips. Is an amazing resource for set times at unofficial showcases throughout the fest. Do512 Presents The Big One." The header had sxsw as the highest ranking optimized keyword. This keyword is followed by 2018, free drinks, and free food which isn't as urgent as sxsw. The other words coolinaustin.tumblr.com uses is free.