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The web page states the following, "This blog was made for fans to be able to post their confessions, opinions, or secrets about Coldplay." We saw that the web site said " All confessions and submissions will be posted anonymously, so feel free to send one." It also said " Thanks! Hey you guys, Im not dead! Ive gotten a lot of messages asking where Ive been lately. I really just havent had time to run this blog, with school and writing and all. Plus, Im running three other blogs now so that kind of got in the way." The header had coldplay confessions as the highest ranking optimized keyword. This keyword is followed by coldplay, will champion, and chris martin which isn't as urgent as coldplay confessions. The other words coldplayconfessions.tumblr.com uses is jonny buckland.