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The web page states the following, "Just read an excerpt from a productivitygoal setting book that concerned Tolkien." We saw that the web site said " His publisher mentioned that people wanted more about the hobbits after Tolkien published The Hobbit." It also said " So Tolkien started another novel. And apparently bounced between the depths of despair. And the height of confidence. For the entire process he said that his labour of delight had been transformed into a nightmare. You know what kept him going?." The header had books as the highest ranking optimized keyword. This keyword is followed by livros and ebooks which isn't as urgent as books.