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The web page states the following, "And follow ccbdayproject on Twitter." We saw that the web site said " As If We Never Said Goodbye." It also said " Is a theme by Andy Taylor. New info regarding the Scrapbook project. For emailed submissions onlyfor emailing me for info on where to send a physical letter and whatnot. I feel like such an ass for just posting this now, and not a few days ago, but stuff happens. Email account is in the previous post." The header had Chris Colfer as the highest ranking optimized keyword. This keyword is followed by Kurt Hummel, Birthday Project, and Glee which isn't as urgent as Chris Colfer. The other words chriscolferbdayproject.tumblr.com uses is Video Editing.