PARSED CONTENT

The web page states the following, "Keeping you up to date with Cheryls latest style." We saw that the web site said " Cheryl, seen here arriving at St James Christmas Carol Concert with Liam Payne, looks beautiful in a stunning Fendi." It also said " Grid tulle-inlay wool and cashmere coat, an Alexander Wang. Perforated stripe rib knit wool dress, Alexander McQueen. Leather and patent thigh high boots and a Fendi. Read more about Cheryls Trust and how to get involved here. Jumpsuit available at Rachel Zoe. Rings available at Maha Lozi. Chain available at Monica Vinader." The header had Cheryl as the highest ranking optimized keyword. This keyword is followed by fashion, style, and Cheryl Fernandez-Versini which isn't as urgent as Cheryl. The other words chezzastyle.tumblr.com uses is Cheryl Cole.