Branded content y nuevos tiempos publicitarios. Mesa redonda con Risto Mejide en ESADE. Publicado por Alberto Cornejo Navarro. 13 de febrero de 2012. Los diez mandamientos del branding emocional. Entre el concepto antiguo de reconocimiento de la marca y el nuevo concepto de branding emocional, se debe establecer un diálogo que incluya el cambio de la realidad del consumidor en el proceso de decisión y que añada una dimensión de relación personalizada.

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