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The web page states the following, "2 23 cup all purpose flour." We saw that the web site said " 1 stick of crisco baking stick or 1 cup of crisco vegetable shortening." It also said " Frac12; tsp of salt. 1 tbls of ginger powder. 1 tbls of white sugar. 6-10 tablespoons of cold water. Mix all dry ingredients, then mix in crisco with a pastry cutter, the add water. Kneed dough and form into round disc, cover with flower and plastic wrap and chill. Take out pie and turn up oven to 425. 16 oz Libbys Pumpkin Filling. Frac34; cup of sugar. 1 tsp of cinnamon." The header had pie as the highest ranking optimized keyword. This keyword is followed by brooklyn pie shop, recipe, and baking which isn't as urgent as pie. The other words brooklynpieshop.tumblr.com uses is dessert.