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The web page states the following, "This year, Im embarking on a journey to create 12 unique EPs with 12 different artists." We saw that the web site said " I want you to be a part of it." It also said " Scroll down to see my progress. Billy Vans third EP in three months Sunglasses Premiere. Sunglasses EP Dont Get Caught Staring at the Sun. Huge, hooky melodies were our top priority. We started each song with the choruses. Wed vibe on chord progressions with gibberish melodies, then translate those melodies until words popp." The header had ayearofsongs as the highest ranking optimized keyword. This keyword is followed by sunglasses, billyvan, and edm which isn't as urgent as ayearofsongs. The other words billyvan.tumblr.com uses is punk.