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The web page states the following, "Bicycle SundayPark Jefferson split 7 now shipping internationally from Bear Minimum Records." We saw that the web site said " Get em while theyre hot! PARK JEFFERSON JOINS THE BMR FAMILY! Has officially joined the Bear Minimum Records Family! Well be re-releasing their Childhood demo on Tape and on CD and an extended Acoustic EP on CD as well." It also said " Well also be releasing their upcoming EP on some cool format later this year. GET PUMPED! The kickstarter for the Bicycle Sunday. Park Jefferson Split 7 ends tomorrow and we MADE IT!." The header had vinyl as the highest ranking optimized keyword. This keyword is followed by emo, International shipping, and Park Jefferson which isn't as urgent as vinyl. The other words bearminimumrecords.tumblr.com uses is Bicycle Sunday.