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The web page states the following, "This post assumes youve already got a seed culture in hand and are now nurturing that culture for future loaves of bread." We saw that the web site said " With step one, the seed culture, out of the way we can move on to step two, feeding and maintaining the barm." It also said " Bubbles, from http twoalmostmavens. I use the following maintenance ratio by weight. Simply reserve 25 grams of the last batch of barm, combine with water and flour and stir until combined into a shaggy mass. Knead for two minutes, place in a l." The header had bake as the highest ranking optimized keyword. This keyword is followed by baking, bake or die, and patisserie which isn't as urgent as bake. The other words bake-or-die.tumblr.com uses is formspring.me.