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The web page states the following, "Shorter than a blog post, longer than a tweet thats my tumblr." We saw that the web site said "com for book and appearance news, my blog and horoscopes." It also said " So honored to receive the Margaret Edwards award from sljournal and YALSA! Dreams come true, yall. You guys, ONCE AND FOR ALL is a number one NYT bestseller! Thank you for making this happen. I am thrilled and crying. The OnceAndForAll tour continues tomorrow! See you soon, TX and CA! Still applie." The header had onceandforall as the highest ranking optimized keyword. This keyword is followed by thetimestheyareachangin and dylan which isn't as urgent as onceandforall.