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The web page states the following, "We run sewing, screenprinting, lampshade making classes and more in the Exeter area and sell fabrics and other materials through our Etsy Shop." We saw that the web site said " Just two weeks until our new shop launch party! Hope you can make it 241015, 1130-5pm." It also said " celebrate newshop exeter arriettyexeter discount workshops. Our next screen print print club is this Monday! Learntocrochet crochetclass crochet grannysquare jellycharity jelly arriettyexeter exeterworkshop exeter summerproject crochetlove." The header had exeter as the highest ranking optimized keyword. This keyword is followed by arriettyexeter, printout, and printclub which isn't as urgent as exeter. The other words arriettyexeter.tumblr.com uses is learntoprint.