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The web page states the following, "This used to be an iPad in education related account." We saw that the web site said " Thoughts on the Osmo - by Cathy Hunt of iPadArtRoom." It also said " 45 for finding a clever new way combine iPad activities with real world interactions. The Osmo package takes tablet creativity beyond the screen. Children can engage with educational games on their iPads by playing with real objects on the table in front of the camera. Thursday, October 16th 2014. Of iBeacons in a school hi." The header had appcessory as the highest ranking optimized keyword. This keyword is followed by iPad, appcessories, and case which isn't as urgent as appcessory. The other words appcessories.tumblr.com uses is kickstarter.