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The web page states the following, "Welcome to A New Direction Glee RP." We saw that the web site said " Please be aware that this is a Future Glee RP before applying." It also said " Our RP takes place in New York with Broadway as our backdrop. At the moment, all characters are available with the exception of the following. If you have any questions, please contact Blaine RP administrator. Were looking for those interested in participating in a Future Glee RP. At the moment, we are accepting all characters, both canon and OC. Currently, we are in need of the following characters." The header had a new direction as the highest ranking optimized keyword. This keyword is followed by glee, future glee rpg, and rp which isn't as urgent as a new direction. The other words anewdirectiongleerp.tumblr.com uses is glee rpg.