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The web page states the following, "3rd Semi-Annual Beauty Giveaway Is Here! Retail value Roughly 525." We saw that the web site said " Likes will not count as an entry." It also said " Contest ends MAY 2nd, 8pm EST. Winner will be chosen using random. org and announced at 9pm EST. May the odds be EVER in your favor! In need of a great new handbag this Spring? Thats why Im giving away the incredibly chic Joni Hobo from my collection! Reblog this post for a chance to be entered to win. Contest is open to US and International residents from February 27th-March 3rd." The header had fashion as the highest ranking optimized keyword. This keyword is followed by clothes, heels, and shoes which isn't as urgent as fashion. The other words alexieileenoutfits.tumblr.com uses is tights.